A yacht, covered
in two minutes.
A product explainer for Beema's yacht-insurance desk — a niche line with specialty questions, made approachable in a two-minute animation used in client meetings and on the Beema site.
The brief
Yacht insurance is a niche specialty — coverage zones, crew liability, named-perils, hull vs machinery. Beema's marine desk couldn't explain the product in one meeting without losing the prospect's attention.
We built a two-minute animated explainer that Beema's reps play during pitch meetings and that lives on the site as a lead-capture asset. The film answers the five questions yacht-owners actually ask.
How we worked
01 — Sales-team interviews
Spent a day with Beema's marine desk finding the five questions every prospect asks.
02 — Product-specific visuals
Illustrated the boat categories, zones, and scenarios in Beema's own house style.
03 — Pitch-ready
Film paused at natural points so reps could interject.
04 — Lead-magnet ready
Hosted behind a form on the Beema site for prospect-data capture.
Read the next case →
Explaining a specialty product?
Tell us the line of business and the five questions it has to answer. Treatment back within a business day.