Family cohesion,
surveyed.
A bilingual report for DIFI and Qatar University's Social & Economic Survey Research Institute (SESRI) — the 2022 national survey of Qatari families, designed as a policy-grade publication that a non-researcher could still open and finish.
The brief
DIFI partnered with Qatar University's SESRI to run a national survey on family cohesion in Qatar. The design brief was to produce a publication that worked for three audiences at once — policy advisors, academic peers, and Qatari families themselves.
We anchored the cover on a single visual: a family silhouette inside a Qatar map, set on the teal tonality the DIFI identity defaults to. The interior uses a modular chart system so the same reader can scan headline findings or drill into a statistical table without switching mental gears.
Scope on this report extended beyond design — Freezil also proof-read the full bilingual manuscript before final print.
How we worked
01 — Audience mapping
Three readers in mind from page one: the minister, the researcher, the family member.
02 — Cover as thesis
One illustration, one frame — a family held inside Qatar. The study summarised visually.
03 — Modular chart system
Each question type got a dedicated chart style. Reader builds pattern-recognition across the document.
04 — Bilingual parity
Arabic and English set as peers. Neither is the translation.
05 — Editorial proof-read
A national survey report lives or dies by its numbers. We proof-read every statistic in the body against the source survey dataset, every chart label against its chapter text, and every Arabic sentence against its English counterpart.
Directions explored
A selection of the design directions we presented before the final was chosen. Every project that ships to a policymaker's desk starts with a proper options round.
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