Strategy
for the land.
An always-on digital strategy for Mazraaty — Qatar's local agriculture-and-produce brand — with social content pillars, paid search, and a seasonal editorial calendar tied to growing cycles and national events.
The brief
Mazraaty had strong supermarket presence and weak direct-consumer recall. Customers picked up the produce without knowing the brand behind it.
We built an always-on programme: three content pillars (seasonality, farming practice, meals), paid search on category terms, a monthly editorial calendar synced to growing cycles and national events (Qatar National Day, Ramadan, summer harvest).
How we worked
01 — Seasonality drives content
Calendar follows the farm, not the competition.
02 — Paid + organic in lockstep
Search campaigns paired with the month's editorial theme.
03 — Recipes as lead magnets
Monthly recipe downloads paired with product discovery.
04 — Measured at supermarket lift
Working with Mazraaty's retail partners on sell-through where we could.
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