Takaful,
in your feed.
A year-round digital programme for Qatar Islamic Insurance Company — making takaful feel as approachable as any consumer finance category, with templated creative and paid performance tuned for renewals and new business.
The brief
QIIC wanted takaful (Islamic insurance) to feel as approachable as any consumer finance category — car insurance, health insurance, property. The category's dignity shouldn't make it unfriendly.
We ran a year-round social and paid programme: festive moments (Eid, National Day, Ramadan), product launches, renewal reminders, FAQ-driven educational content. Creative templated for speed without feeling templated.
How we worked
01 — Templated, not template-feeling
Built a motion-graphic library so monthly execution is fast, seasonal moments get bespoke attention.
02 — Festive moments matter
Eid, Ramadan, National Day get their own hero creative.
03 — Educational content pillar
Explainer reels on common takaful questions — shares well, converts warmly.
04 — Renewal retargeting
Existing customers see different creative to prospects.
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Humanising a serious category?
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