Just
call us.
A multi-film digital campaign for Beema Insurance — a series of short call-to-action videos that reframed the call centre as the fastest path to a quote, each film sized for a specific moment (car insurance lapse, yacht season, new driver, renewal).
The brief
Beema's call centre was under-used relative to its capability. Customers were defaulting to forms, emails, and in-branch visits — all slower paths to a quote than a five-minute phone conversation with a human.
We built a campaign around moment-based short films — a dedicated video per scenario, each ending with the same number, same team, same 5-minute promise. Car insurance lapse got its own film. Yacht season got another. New driver, another. Renewal nudge, another. A single connected series, sized for social, search, and outdoor.
How we worked
01 — Moments over products
Led with the customer's moment, not Beema's product taxonomy.
02 — Phone as primary CTA
Click-to-call buttons tested harder than any lead form.
03 — Paid social + search
Carousel and video social, intent-based search paid.
04 — Measured at the call centre
Call-volume tracking with source codes per ad.
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