Work/A brand, in sixty seconds
Animation2018Beema

A brand,
in sixty seconds.

Beema's corporate-story film — designed to say the category-defining things without the corporate-video tropes. Founded locally, built on takaful, measured in lives covered.

A brand, in sixty seconds.
Brand film · Beema · 2018
Overview

The brief

Beema needed a "who we are" film for B2B pitches and branch-TV loops. One minute to say the things that matter — local founding, takaful principles, lives covered — without the stock-footage office walk and drone-shot skyline.

We wrote tight, animated flat-line, and scored it calm. Every scene stays with the viewer for exactly as long as it needs to.

60
Second master
1
Continuous illustration
2
Languages · AR + EN
4
Platform edits
Approach

How we worked

01 — No tropes

Listed the corporate-video clichés and banned them.

02 — One illustration

Designed a single extended illustration that pans across the full story. No cuts.

03 — Calm sound

Live strings, not production-library motivational.

04 — Two languages, one rhythm

Scripted AR and EN to land on the same beats, cut identical.

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