Clean water,
for a cause.
A fundraising animation for RAF's water-donation campaign — connecting a single donor's contribution to a specific well, village, and story, so charity feels specific, not abstract.
The brief
RAF's water campaigns fund wells across Africa and South Asia. The fundraising pitch used to be statistics — litres, people served, dollars raised.
We reframed the film as a specific journey: one donor, one contribution, one well, one village. The numbers were in the footnotes; the story was in the foreground.
How we worked
01 — Specificity beats scale
Named the village. Named the well. Named the year it was built.
02 — Warm palette
Earth-tone illustration. No alarm-bell charity visual tropes.
03 — Mosque + mobile
Designed for Friday-prayer projection + WhatsApp forward.
04 — Donation path ends the film
The CTA is a QR + shortlink so viewers give without leaving the film.
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Fundraising, specifically?
Share the cause and the story you want told. Treatment back within a business day.